A South Seattle discovery project

Where is AI actually useful for a small business?

I’m talking with local owners and operators about the work behind their business—the repetitive tasks, customer follow-up, paperwork, scheduling, and handoffs that take time every week.

  • 30–45 minutes
  • No charge
  • No sales pitch

01

The project

Problems first.
Technology second.

AI is moving quickly, but most of the conversation is about large companies and abstract possibilities. I want to learn what is genuinely useful in the day-to-day reality of a normal small business.

I’m not arriving with a product to sell or trying to convince anyone they need AI. Sometimes the useful answer will be AI, sometimes a simple automation, and sometimes a better process with no new technology.

How it works

One useful conversation.

No preparation or technical knowledge required.

  1. 01

    Tell me how work happens

    Walk me through a typical customer journey, the tools involved, and where your team spends its time.

  2. 02

    Find the friction

    We’ll look for repetitive work, slow handoffs, unanswered questions, and tasks that get missed.

  3. 03

    Share practical ideas

    If I notice a realistic improvement, I’ll explain it plainly—including what may not be worth automating.

Good starting points

The work between the work.

Useful opportunities often hide in the ordinary tasks that connect customers, employees, and systems.

Brian Morris standing beside a glacier in the mountains
Brian Morris · Seattle, WA

About me

I build AI systems that have to work in the real world.

I’m Brian, a Seattle-based Senior Machine Learning Engineer at SAP with more than eight years in software. I work on production AI systems, including language-model applications, workflow automation, document processing, evaluation, APIs, and data infrastructure.

What interests me most is the gap between what AI can technically do and what makes someone’s work meaningfully better. This independent project is my way of learning that directly from local businesses.

See my work and background

A few honest answers

Before we talk.

Are you selling consulting or software?

No. The first phase is research: ten conversations to understand the problems before deciding whether anything should be built or offered.

Do I need to know anything about AI?

Not at all. The conversation is about your business and the way work happens today, in ordinary language.

What will you ask me to share?

Only a high-level view of workflows and pain points. Please don’t share customer, patient, employee, financial, login, or other sensitive information.

What do I get from the conversation?

If I see a practical AI, automation, or process improvement, I’ll share it. I’ll also be candid when technology is unlikely to help.

I’m looking for ten conversations

Tell me how your business really works.

Thirty minutes, a few good questions, and no pitch. Coffee is on me.

Email Brian